Making your business attractive to investors

Making your business attractive to investors

Key points in this article

  • Improving parts of your business
  • What investors are looking for
  • Outlining your plans

Bringing in outside investors is a huge step in the life of a small business owner. You may only get one chance to influence a potential investor – so don’t blow it by being unprepared.

Investors tend to be more interested in competent and capable businesses where balanced teams are turning ideas into commercially viable products or services. Ideas come and go, but businesses that have begun to progress them into reality are better placed to attract investment.

Before you approach investors with your opportunity, make sure your business is appealing so it can stand out from the crowd.

You can contact some organisations to help prepare your business for investment, including:

Features of an attractive business

To get started, weigh up the stronger and weaker parts of your business and think about what you can improve before approaching investors.

It helps if you can demonstrate:

  • a well developed business plan with accurate financial statements and realistic forecasts
  • your own time and money committed to the business
  • evidence of innovation and creativity in generating revenue streams for your business
  • determination, persistence and total dedication to your venture
  • relevant market research and a track record of sales success at sensible prices
  • fitting distribution methods where each part of the chain receives a margin
  • potential to grow quickly in a market where you have a sustainable competitive advantage
  • high barriers to entry for competitors and a low risk of changes, making your offer redundant
  • a balanced team that can continue to grow
  • incentives to retain quality staff
  • awareness of skill areas your business lacks, like marketing or finance
  • IP that’s protected for the foreseeable future.

What parts of your business can your improve before approaching investors?

What investors are looking for

Potential investors will have specific requests when they look deeper into your proposal.

Accurate accounts

Do you have financial records going back a minimum of three years or longer? Having your accounts professionally audited by a reputable accountant will add weight to your figures.


If you have outstanding debt or lucrative contracts that are coming to an end, document them clearly. They may make investors cautious - but by having nothing to hide, they are unlikely to lose confidence in the opportunity.


Have a confidentially agreement drawn up that keeps your discussions private to provide both you and your investor with an added layer of security.


It’s important for an investor to see that everything is in order, so make copies of all your relevant documents. The most important documents an investor might want to see include:

  • permits or licenses
  • tax records
  • leases
  • company formation documents
  • mortgages.

Investors want honesty, accurate paperwork and accounts before making a decision

Outline your plans

Strategy for sharing ownership

You’ll need to demonstrate to potential new partners that you can and will share business control. Make a plan covering the equity split that investors can expect from any investment.

Have a backup plan

If anything happens to you, how will your business keep running smoothly? Be clear who’s next in line and be sure your staff know your business really well.

Record your spending

Investors will want to know exactly how their investment will be spent. Outline how much you need and how you’ll use it to push the business forward, rather than service debt or pay wages.

Outline your future plans to potential investors

Important information Show more

Australia and New Zealand Banking Group Limited ABN 11 005 357 522 (ANZ). ANZ's colour blue is trade mark of ANZ. This site contains general information only. Its content is for information purposes only, is subject to change and is not a substitute for commercial judgement or professional advice. This material does not take into account your personal and financial needs and/or circumstances, and you should seek appropriate advice (which may include property, legal, financial and/or taxation advice) before making any decisions or acting on any of the information contained in this material. To the extent permitted by law, all members of the ANZ group of companies disclaim liability or responsibility to any person for any direct or indirect loss or damage that may result from relying on the information contained or this site, or any act, omission or error, by any person in relation to the material contained on this site. For further information, see the ANZ Business Hub Terms of Use.