RedEye’s continued global success
When we talked to Wayne Gerard, CEO of RedEye Apps in 2015, the company had experienced a very successful start-up launching their unique, purpose-built drawing and engineering asset management solution for engineers. During a tradeshow, they had over 100 people sign up in two days – which was a pretty accurate indicator of how successful RedEye’s product would go on to be.
“It’s so successful because it’s the only purpose-built solution for people who own and operate assets,” Wayne explains. “Engineers, project managers, operations managers, maintenance guys – we build it specifically to help them do their jobs. And that’s why we’re getting such good uptake – why the large companies are buying RedEye.”
Not only that, but since their entry into the Asian market, RedEye is now selling their engineering solution in the US and Europe. “That’s been really exciting,” Wayne says. “We’re seeing a lot of interest in RedEye in the Middle East as well. In fact, I’ll be heading over there in September, so we hope to have our first client over there before the end of the year.”
Since their launch four and a half years ago, Wayne and his team have added a new product – the RedEye WFM solution. “This is a Work Force Mobility solution,” Wayne reveals. “It’s designed to allow you to take any template you want – so any form or process that you need to fill in – and put that onto an iPad or an iPhone, so you can go out onto your site and complete work, and as you complete it, everyone involved in the project gets to see the progress. It’s quite a powerful app, and you can use it in any environment as well. Pretty much anyone who does a job away from their desk can use RedEye WFM.”
Since their start-up, Wayne and his key managers have participated in ANZ’s Business Growth Program. Citing staff recruitment as one of the key challenges they faced during the start-up phase, Wayne credits the program with helping them meet those challenges. “It’s really important to hire the right people, and then train them, giving them the confidence to be great,” he says. “And it was a leadership program, so it helped us meet the challenges of staffing. It helps you, and the key people in your team, really understand all the things that are going to impact your business, gives you context, and helps you to plan, and mitigate and execute. So it’s a really powerful program for helping companies to be better at executing.”
Wayne goes on to credit the program with giving him and his team the necessary tools to grow RedEye into the global success it’s become. “I’m certainly convinced that the ANZ Business Growth Program has taught me and my team so many good lessons,” he says. “It’s not a program just for the CEO or founder. It’s for them and also the key people in their team. Doing the program together, creates a shared understanding of what’s important, and also gives you the tools and the time to agree how to execute on that. We’re getting more growth faster because of what we’ve implemented through the Growth Program.”
RedEye’s relationship with ANZ as their business banking partner continues to flourish. “The Small Business Manager in Queensland, James Lane, provides a great service,” Wayne says. “He and his team have done a fantastic job of looking after us, helping us to understand what products and services are available at ANZ, and helping us to navigate through the bank systems to get access to them.”
When we first talked to Wayne, he offered some great advice for business success. And he’s got additional tips for anyone who’s thinking of launching a technology-based business:
- Find a problem that’s worth solving – “A problem that’s large, and relevant in lots of markets, and then build a technology-based product or service that has a recurring revenue stream associated with it, that solves that big problem.”
- Staffing and culture – “Build a great culture, so that your staff are encouraged to be really productive, make decisions and take risks. Staff are really important to any start-up and successful growth.”
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