Hygiene and outstanding customer services gives Hagen Beauty their competitive edge

When Sheila Yousefifar decided to re-enter the workforce, she was determined that Hagen Beauty would go above and beyond when it came to providing her clients with the ultimate customer experience. “Many other salons are only interested in getting a certain quota of clients in for a treatment,” she explains. “I want each of my clients to walk out completely satisfied and relaxed after any treatment. So cleanliness and service is a priority.”

If the many outstanding testimonials on Hagen Beauty’s website are anything to go by, Sheila has achieved her goal. “I really listen to what my customers want, and I make notes so that I remember them when they come back,” she reveals. “Hygiene and cleanliness are essential to the customer service I provide, and music also helps.”

Of course, Sheila’s clients also return because she and her staff provide a range of services which they administer with skill and ability. “Technique is a major factor,” Sheila says. “My clients are confident that my staff and I know what we’re doing. We focus on cleanliness because if I were a customer, that’s how I’d rate the business.”

Hagen Beauty offers a wide range of aesthetic treatments, with facials being one of the most popular. Sheila says that there are currently no plans to remove any of the services available, as she’s satisfied with the demand for all of them. “If my clients request new treatments I always check them out,” she says. “I’m always looking for ways to update my business.”

Looking back to the start-up phase, Sheila says there’s nothing she would do differently, although the challenges she’s faced during her growth phases have sometimes been difficult. “Advertising’s always a challenge,” she reveals. “There are so many options, and they are all so pricey. If you don't get a response you've wasted a lot of amount of money for nothing.”

One of Sheila’s biggest challenges has been getting the right staff on board, a project that’s still underway.  “Finding people who are gentle and actively listening to what the client needs are always a struggle,” she says. “It’s also hard to find people who aren’t able to adapt to my technique or who aren’t focused on improving their own technique.” In order to meet her staffing challenges, Sheila says that a person’s resume is just the beginning. “It’s really important to assess skill, the ability to understand a client’s needs, and a willingness to learn,” she says. “Those three traits are what I look for, they’ll get me the better employee.”

In terms of her future growth plans, Sheila’s looking to expand into multiple salons. “My ultimate goal is to turn a salon into a day spa,” she explains. “I’d love to offer the best when it comes to a relaxing and peaceful environment.”

And her advice for anyone considering opening a business that’s focused on providing an excellent customer experience? “Customers come in all shapes and sizes and forms,” she says. “Learn about them, listen to them, tend to their needs and above all, be patient and you will succeed.”

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